The worldwide transition into the era of Big Data and digital transformation, have driven IMR/University of Nicosia™, one of the largest market research organizations in Cyprus, to invest in an all-new Market Business Intelligence unit. The Business Intelligence unit, through its collaboration with multiple teams of experts both in Cyprus and abroad, transforms big data into measurable value via new and innovative solutions based on real time data collection, advanced analytics and tailored-made visualizations endorsing strategic business decisions for enhanced sales, revenue and customer experience journey.